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What do Lady Gaga, Kim Kardashian, Rihanna, and Kylie Jenner all have in common? No they aren’t my best friends, YET… but Lady Gaga is joining their squad as a celebrity beauty mogul and oh my gosh I cannot wait!!
What’s up? It’s Drew Dorsey here with Clevver News and Lady Gaga is adding yet another job to her already impressive resume which includes Oscar Winner, musician, actress, and makeup mogul!
Which just totally makes sense. I’m shocked she hasn’t done this sooner given her whole persona as Lady Gaga was founded on bold, colorful makeup.
She announced the launch of her long-awaited beauty brand on social media which will be called Haus Laboratories.
And all TRUE Little Monsters know Haus of Gaga is her personal creative team. So, this name is definitely on brand for Mother Monster.
Gaga captioned the post saying quote, “Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way.”
And the entire campaign looks like it is going to be bold, colorful, and inclusive, which are all things we love here at Clevver.
And for Gaga, this line is about more than just makeup. It’s going to be powerful and transformative.
Along with a promotional video, the brand has its own Instagram account @hauslabs if you want to follow.
It currently has photos of Gaga and models featuring captions that give more insight into the brand.
Like this one that says quote, “Our tools were designed with artistry and versatility in mind to inspire endless self-expression and reinvention.”
And lucky for us, the line will be available for pre-order July 15th exclusively on Amazon.
You know what that means, free two-day shipping! I see you Gaga, thank you for that.
Haus Laboratories will also be the first major beauty brand to launch exclusively on Amazon, which is a pretty big deal.
Lady Gaga told the Business of Fashion magazine that quote, “This deal with Amazon was so wonderful because this was like, ‘Let’s make a deal, let’s make a deal to change the world with their beauty.’”
It’s not clear exactly what Haus Laboratories will be selling yet, but Business of Fashion reported that it will include kits combining lip gloss and lip liner. Watch out Kylie, Gaga is coming in hot!
And I can’t wait to get my hands on some of Gaga’s makeup!
But I want to hear from you guys!
What do you think of Lady Gaga launching her own beauty line? Are you planning on buying anything from Haus Laboratories?
Let me know in the comment section below.
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