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TMZSports.com
Dana White is stepping in a whole new arena — the UFC Prez tells TMZ Sports his whiskey brand sponsored his very own stock car and is confident in the vehicle, he’s prepared to bet $10-25K it’ll win its first-ever NASCAR race.
White says Howler Head Whiskey teamed up with Trackhouse Racing — a professional stock car auto racing team co-owned by Pitbull — to sponsor a car for this weekend’s NASCAR race at the L.A. Memorial Coliseum.
“I’m going to bet anywhere from $10-25,000 on this car,” White said. “I don’t know what the odds are yet, but I want to win. I love this type of stuff.”
Dana tells us the car was brought to Las Vegas from Charlotte — so he could check out the freshly wrapped car — before making its final stop in L.A. for Sunday’s race.
Check out the ride, the car features a sick exterior design … with the Howler Head logo on the side.
The UFC boss — who’s a mastermind at promoting — told us that he got a visit from one of Pitbull‘s business partners, Justin Marks, and a discussion about the future of their respective sports … peaked his interest in Nascar.
“I’m into this,” Dana said. “I love the idea our fanbase does cross over with NASCAR and the NFL. I love this type of stuff.”
White has a fight at the UFC’s APEX Center Saturday night … and is shooting a show on Sunday, so he won’t be able to watch the car in person, but you can bet he’s going to keep a close eye on the race.
“The car is definitely fast. No matter what the odds are, anything can happen in a fight, and anything can happen in a race. So, I’m in.”