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Jay-Z just made a massive splash in the soccer world … his Roc Nation Sports agency opened shop in Brazil, and now represents one of the biggest international soccer stars alive, Vinicius Jr.!
Hov and Roc Nation landed Vini Jr. after acquiring famed Brazilian soccer agency, TFM … which reps over 100 soccer players, including the international soccer star.
Of course, if you’re a soccer fan, you know 22-year-old Vinicius Jr. … winger for Real Madrid (and the Brazilian National Team), is widely considered one of the most talented players in the world. Period.
For as great as he is on the pitch, he’s equally as popular off it … counting nearly 40 million followers on Instagram alone. Speaking of social media, Vini posted a photo hanging with Hov in late May… and we’re told the stars spoke about the potential partnership.
With the move, Roc Nation believes they’re positioned to become an even bigger player in the soccer world.
“In terms of football, Brazil is the center of it all. I strongly identify with a culture that has such an incredible passion for sport and music. Our influence in this game is growing and this move shows our intentions to the world,” RNS president and founder Juan Perez said in a statement.
TFM Agency founder Frederico Pena will now act as lead for the new RNS wing.
“Roc Nation embodies the pinnacle of culture, sports, and entertainment. It made perfect sense to join Roc Nation, elevate our operations, and provide our athletes with comprehensive, global representation,” Pena said.
As for Jay, he’s always made it clear he understands the popularity of soccer … and now he counts one of the greatest players alive as one of his clients.