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Priyanka Chopra Jonas and Megan Rapinoe are going to rep Victoria’s Secret but instead of flaunting their bods they’ll be sharing their minds. Yup, times are changing.
The lingerie giant announced it’s brought the actress and U.S. women’s soccer legend on board as its newest spokeswomen. The company’s rebranding to be more inclusive and appeal to a wider audience — and it’s hired the duo to spearhead the new VS mission: inspiring change and positivity.
The new marketing strategy doesn’t call for Megan or Priyanka to put on Angel wings or skimpy lingerie outfits — instead the duo will appear on a podcast and in other marketing materials.
Some of their guests, as the NY Post first reported, will include South Sudanese-Australian model Adut Akech, freestyle skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elsesser and journalist Amanda de Cadenet.
It’s slated to be a 10-episode podcast.
The women form what Victoria’s Secret is calling the VS Collective … a platform attempting to build deeper relationships with women of all backgrounds.
Priyanka’s no stranger to advocating for women’s rights … like speaking on behalf of UNICEF, an org she’s worked with since 2006. She also has a namesake foundation that helps sick children around the globe.
Megan’s championed women’s rights since finding stardom on the pitch. She’s advocated for equal pay and LGTBQ+ rights ever since she’s had a platform. In fact, earlier this year she testified before Congress, pushing for equal pay.
VS’s rebrand comes nearly 3 years after the company’s chief marketing officer made a controversial comment to Vogue about transgender models. He’s since left the company.