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Looks like Adidas is trying to make good after getting skewered for failing to part ways with Kanye West during his antisemitic tirade … because the company’s donating a chunk of its upcoming Yeezy profits to the Anti-Defamation League and other charities.
Adidas says it’s going to sell off some of its remaining inventory at the end of this month, adding a “significant amount will be donated to selected organizations working to combat discrimination and hate, including racism and antisemitism.”
In addition to the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change — started by George Floyd‘s brother, Philonise — will also benefit.
It’s unclear how much will go to the charities, but as we reported, there’s about $1.3 billion in Yeezy products left over after the company pulled the plug on Kanye back in October.
You’ll recall, Adidas seemed slow on the draw when it came to Ye — dropping him well into his antisemitic tirades, including his unforgettable post — “death con 3 on JEWISH PEOPLE.”
10/15/22
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Ye also had some extremely controversial takes regarding Floyd’s tragic death back in 2020.
Adidas eventually kicked Kanye to the curb and tried repurposing its remaining stock, selling the shoes without the Yeezy name … which, by the way, fell flat.
Regardless, it seems Adidas is trying to bring those profits back up and make things right with the communities.